Dynamic Keyword Insertion is a method for automatically inserting keywords within your adverts. This is the easy path to getting decent keyword density within your adverts and hence better CTR (Click Through Rate). Remember that handcrafted ads for each of your search terms is always better than an auto generated ad, so don’t get to comfy with using this.
To use dynamic keyword insertion you will need to use the following syntax.
{KeyWord:Nokia Mobile Phone}
The ‘KeyWord’ part defines how your keywords will be displayed. Capitalisation is important for how you keywords will be shown within the actual ad text.
Lets take the keyword ‘ mobile internet’ and use it as an example.
KeyWord – would give us ‘ Mobile Internet’ in our ad.
Keyword – would give us ‘Mobile internet’ in our ad
keyword – would give us ‘mobile internet‘ in our ad
KEYWORD – would give us ‘MOBILE INTERNET‘ in our ad
So you can use the syntax as it best suites your ad format.
The text that you put in between the brackets eg. {KeyWord:Text} is the default keywords for your ad and it will be used if the search query exceed the maximum allowed character length of your ads.
I hope you found the article useful and that it will help with the optimization of your campaign.
